Like the haunted house painting whose eyes follow you around the room, the effect is a little bit creepy at first glance. You’re looking at a photo you expect to be static, but then something moves that you didn’t expect. The beauty of the cinemagraph lies in the subtle way it defies expectations.
Only one or two features of the image move, while the rest remains static.įor example, take this image created by Kevin Burg and Jamie Beck at : A cinemagraph represents a compromise between a static image and a video. And doubtless you’ve seen video used as a background of a website. Keep in mind that these images now have to be designed to work just as well on phone screens as they do on an ultra-high-res retina display.
Where we once agonized over minimizing image size and download time, now we’re accustomed to images that fill the whole screen. For the past few years, introductory images and slideshows on websites have continued to get bigger and bigger. Today while working on a proposal for a new website, it occurred to us that a cinemagraph would really hit the spot.
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